Board of Directors

Todd Hoff

Todd Hoff

ATPF Board Chairman & Co-Founder

Todd Hoff is the Chief Executive Officer at Select Medical. He brings over 25 years of executive experience in healthcare systems, non-profit, and for-profit corporations.

Dayna Kay Hoff, M.B.A.

Dayna Kay Hoff, M.B.A.

ATPF Volunteer Executive Director & Co-Founder

Since 2003, Dayna Hoff has transformed the autism community in San Diego and the Bay Area through her role as Founder and Volunteer Executive Director of the Autism Tree Project Foundation (ATPF). ATPF, which Dayna founded with her husband, Todd, when their son, Garret, was diagnosed with autism at the age of 2 ½, is the only autism foundation in the region that focuses on combining the three areas of Research, Early Intervention, and Programming. ATPF provides more than 20 free programs and services to the community and has invested $3.2 million back into the community under Dayna’s leadership.

Eric Cusick

Eric Cusick

Eric Cusick is a Self Performed Work Executive at DPR Construction and has been with it for more than 25 years. Cusick has been active with ATPF since 2012. 

Wendy Garafalo

Wendy Garafalo

Wendy Garafalo is the owner of EVOL, a company whose mission is to shift the way people see autism and promote neurodiversity values. She was inspired to start this business after something amazing her son Luca did after his autism diagnosis at the age of 4. 

Laura Bonafede Odom

Laura Bonafede Odom

Laura is a Realtor at CSR Real Estate Services located in San Jose, CA. Laura and her family have been dedicated donors to ATPF since 2003 and have raised over $230,000 for ATPF over the past 15 years. Laura helps facilitate ATPF Bay Area Programs and Services. She is a mother to four children, three of whom are triplets. 

Alexandra Taccone

Alexandra Taccone

Alexandra is an Agent at Courtesy Real Estate located in San Diego, CA. Alexandra and her husband Paul, have been dedicated supporters and donors to ATPF since 2012. Alex is a former school educator with 17 years of teaching experience, four years of Relationship Development Intervention (RDI) experience, and a devoted mother to two boys.

Linda Rosas Townson

Linda Rosas Townson

Linda Rosas Townson is Senior Vice President at Community Media Corporation. Linda is an expert in publishing with over 15 years of management background. Townson has been active with ATPF since 2008. 

Michelle Rowley, M.S., BCBA

Michelle Rowley, M.S., BCBA is a Board Certified Behavior Analyst that has over 10 years of experience  working with children diagnosed with Autism Spectrum Disorder and their families. Michelle joined Butterfly Effects as a Senior Behavior Analyst in 2019, servicing San Diego, California.

Michelle earned her bachelor’s degree at San Diego State University and majored in Child Development.  Following earning her bachelors, she went on to Simmons College where she obtained her master’s degree in Behavior Analysis. 

Phil Senescall

Phil Senescall

Phil, as the son of CEO Karen Berry, represents the next generation at Professional Maintenance Systems. Phil received the education to match his hands-on experience when he graduated from California State University-Chico is a Business Management major with an emphasis on Entrepreneurship and Small Business Management. After college, he went on to distinguish himself at Cintas; gaining extensive sales training and earning the Rookie of the Quarter award for the region. Phil finally joined Professional Maintenance Systems full-time, in July of 2008, to head up the enthusiastic sales team. Phil was recently promoted to President in November 2020.

Phil took on a leadership role in the autism community after his son Jack’s autism diagnosis in 2015.

To make the world a better place for his son and children like him, Phil saw the need to create positive change in his backyard and foster that change locally. He is very active in autism-related causes. He and his wife were a top fundraising team for the National Foundation for Autism Research Superheroes Race for Autism in Balboa Park. He also had a speaking role at the Autism Speaks Walk last fall. In addition to serving on the Board of Autism Speaks, Phil is an active Board member for The New Children’s Museum.

Phil feels blessed with so much, and he has so much to give back. He has a propensity to forgive and is delighted to do so. He is well-positioned to do so as the successor of a large family business in town. Working with predominantly unskilled, low-wage workers, and having a son with autism has taught him compassion. He now uses that compassion to lift all people.

Furthermore, his company reaches all industries. They clean for anyone and everyone…. schools, nonprofits, corporate headquarters, hospitals, etc. In other words, he has the ability through his profession to connect with all types of companies and to build bridges throughout.

Phil and his wife Kirsten live in Point Loma with their three beautiful children and have been active with ATPF since 2016.